We continue today with the theme of the possibility of marketing a powdered product that serves to add water to obtain an alcoholic beverage , a liquor or a combination, moderately similar to the originals. If you want you can catch up by consulting this link “Palcohol” alcoholic beverages powder: origin and controversy
Before raising my doubts about the excellence of the final product, I think it is worth taking a look at the motivations of who claims to be its inventor, some questionable and others, in the end, ridiculous. Let’s see some good pearls of Mark Phillips extracted from the product website :
Mark is an active boy … he does hiking, cycling, camping, kayaking, etc. After practicing one of these activities for hours, he always wanted to relax and enjoy a refreshing alcoholic drink [Wherever hiking, biking or kayaking has taken him, of course). But it turns out that in those activities, and in many others, you can not carry heavy bottles of wine, beer or liquor. And this is the solution. The only liquid that would have to be charged would be water.
Fantastic Mark … did you say “refreshing”? Then … and the ice, where are you supposed to get it from? Do not you load with a bottle of tequila and yes with a few ice cubes? Do you already know that there is no ice powder … or that it is impractical at room temperature? It is true that you can try to reconstitute your powders with fresh water (suppose that with one of those modern thermal flasks) but this brings us to the problem, not small, of the solubility of those cyclodextrins and the possibility of releasing that alcohol they contain in temperature function … but we’ll see that later.
Doubts on product
As for the doubts, they are basically two . On the one hand, the real alcoholic craving of the drink once reconstituted. In the page of Palcohol answer to this question saying that following correctly the indications of use, that is to say adding 150mL of water (5 US ounces) to the content of the envelope (its weight is unknown) an alcoholic beverage of the same graduation is obtained than the original.
All good, but this data is not very credible if it is contrasted with the one that also says on its own website , that the caloric content of an envelope brings 80 “calories” . Understanding that they are really our 80 kcal and so the thing does not fit. I explain.
Let’s see, standard 150mL of, for example, vodka, (one of the liquors that they say to market in powder) contribute 231kcal … and yet its reconstituted product 80. Something fails .
On the other side is the question of solubility . As explained in this interview to a Food Maters blogger of the prestigious publication American Scientfic , in order to conveniently extract the alcohol encapsulated in the cyclodextrin, hot water is needed (bad subject for our “combined refresher” after a day of hiking ) And what happens if you add cold water and the amount of ice of this type of drinks?
Most likely, a thick suspension will be obtained, similar to what could be an horchata or an almond drink. I do not think that with these drinks you could have a very fun party. Unless I give the hot “pelotazos” style sake or hot rum.
So, it seems to me that the “invention” of Mark Phillips, unless he has had a brilliant idea, and that does not look like that, does not happen to be anything more than the typical strategy of generating controversy to attract attention to a product that on paper can stimulate some curiosity , but in practice is nothing more than paper . Something very good looking theoretically, but nothing more.
If at the end it is commercialized and arrives in these parts, we’ll see.